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Master Checklist
Every key action item across all lessons. Check them off as you go.
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Part 0: The Hard Truth
Honestly evaluated my craft compared to the best in my space
Identified specific gaps between my work and where I want it to be
Committed to a daily/weekly practice schedule
Stopped waiting to be discovered — committed to building my own path
Rejected the starving artist mentality
Part 1: The Three Pillars
Defined who my ideal audience/collector is
Posting consistently on my primary platform
Sharing authentic content — process, story, beliefs, personality
Engaging with audience daily (comments, DMs, stories)
Regularly sharing behind-the-scenes of creative process
Documented my origin story
Created at least one recurring sales program (auction, flash sale, drop)
Running mini drops at least weekly
Part 2: Brand & Store
Defined my brand strategy and positioning statement
Developed my signature/logo — consistent and repeatable
Signature exists as a clean high-res digital file
Defined brand color palette (2-4 colors)
Set up my Shopify store
Store design matches my brand identity
Connected at least one POD provider
Product pages have strong descriptions, images, and pricing
Connected Google Analytics
Set up Klaviyo for email and SMS
Built welcome email flow
Built abandoned cart recovery flow
Priced all products with 70%+ gross margin
Built a pricing ladder ($5-25, $50-200, $200+)
Part 2B: Meta Ads
Created Meta Business account
Connected Facebook Page and Instagram
Installed Meta Pixel on Shopify
Set up Conversions API
Created at least 5 diverse ad creatives
Launched first Sales campaign
Let ads run 5 days before judging
Reviewed ROAS, CPC, CTR, and cost per purchase
Part 3: AI
Set up an AI tool (ChatGPT, Claude) for daily use
Used AI to write product descriptions
Used AI to create email flows
Used AI for ad copy generation
Part 4-5: Sales
Brainstormed 10+ unconventional sales channels
Tried at least one new sales channel
Set up auction format with clear rules
Run at least one 24-hour auction
Run at least one flash sale
Part 6: Digital Products
Created at least one digital product
Listed it on my store with compelling copy
Promoted it for at least one week
Part 7: NFTs
Understand what NFTs are and how they work
Set up a crypto wallet
Minted at least one NFT
Part 8: Social Media
Audited my social media presence
Created a 14-day content calendar
Posted consistently for 7+ days straight
Made my grid visually cohesive
Part 9: PR & Podcasts
Created a media kit / one-sheet
Identified 10 relevant podcasts
Sent at least one podcast pitch
Reached out to local press
Part 10: Collaborations
Identified 5+ potential brand partners
Visited a local business and introduced myself
Proposed a specific collaboration idea
Documented a collaboration with photos/video
Part 11: Events
Scouted 3 unconventional venues
Planned a pop-up event
Hosted at least one event
Documented everything with photos/video
Part 12: Licensing
Researched companies that license art
Prepared a licensing portfolio
Understand deal structures and royalties
Sent at least one licensing inquiry
Part 13: Your Own Path
Defined 1-year and 5-year vision
Committed to a daily practice routine
Created postcards/stickers to give out in person
Part 14: Legal & Financial
Formed my LLC
Got an EIN
Opened a business bank account
Set up accounting software
Filed (or started) my trademark
Setting aside 30% of profit for taxes
Know my key numbers: revenue, COGS, margin, net profit